Archetype’s Management Team

Jason Cooner

President, Chief Executive Officer

Over 20 years of experience in building successful business and engineering teams, with an emphasis on developing start-up technology companies. Mr. Cooner helped develop six start-up companies, including Comframe (NWN), Intelligent Digital/Idapta, and now Archetype.

In addition, he has managed software development projects in several countries and large software engineering teams with over 120 developers. Projects included the successful product rollout for UUNet, MCI Worldcom’s Internet division and the Department of Defense’s Internet management portal with over 4 million concurrent users in 84 countries on day one, as well as "CoommerceOS", the world's first B2B ECommerce Integration Server.

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Ron Holbrook

Chief Technology Officer

40 years of experience in developing and managing mission-critical and 911 communications systems. Mr. Holbrook has provided switching and Operation Support Systems consulting and support to several independent telephone companies. Mr. Holbrook is credited with having made the first long distance wireless phone call during his tenure at Bell Labs, and is considered the "Father of the 911 Call Center Arena" for his early poineering of technologies in that sector.

Steve Forbes

Chief Financial Officer

Executive experience within Finance, Telephony, Internet, eCommerce and Internet Service Provider business sectors as well as airline management, has been an innovator within each. Forbes was founder of Forbes Financial Group, providing comprehensive consulting services for nearly two decades including stints at Fox Communications, President; Who's Calling, Inc. (North), President, Who's Calling, Inc., Managing Telecom, Internet, and VoIP Innovation; COB/CEO of Y3K, Inc. an eCommerce Mall; at Homestreet Bank, Senior Loan Officer; and Analyst and Manager at Alaska Airlines. Career highlights include securing over $100MM in contracts and grant funding to date, we well as management experience of groups of over 1,000 staffers. For the past decade, Forbes has also been an active contributor to This Week in BARRONS.

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Luther Carlson

Vice President, Business Development

Over 25 years of management and technology consulting experience with a deep understanding of IoT and other trends in the application of technology in business. Mr. Carlson co-authored The Walt Disney Company’s IoT strategy, including organizational modeling, budgeting and internal communications strategies. Luther also worked with numerous technology firms and marketing agencies in helping develop business, messaging and go-to-market strategies to compete in today’s economic and market landscape. Mr. Carlson has been at the forefront of Digital Marketing and was a Partner for a national agency ranked in Forrester’s Top 10 Digital Marketing Agencies.

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Kurt Watson

Vice President, Sales - West Region

Over 15 years as an Award Winning Sales Professional for Fortune 200 companies. Mr. Watson brings a depth of sales expertise to the team. He has worked with Top Ranked pharmaceutical and medical companies as well as start-ups in the areas of Sales, Marketing, Management, Business Development and Strategic Account Management.

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